Hendrick's Gin is self-procalimed as being handcrafted in small batches. The small batch distillling model is self explanatory: the gin is distilled in smaller quantities (450 liters at a time for Hendrick's) than larger-production brands, which allows the master distiller more control over the process. Hendrick's Gin is clearly marketed as a boutique gin. It's held in a short cylindrical, nearly opaque bottle, like that of an apothecary's. And, it's 88 proof.
The full set of ingredients are proprietary, but what makes Hendrick's unique is the use of rose petals and cucumbers. Its appearance is shimmering crystal clear. Upon nosing, you're met with piney juniper spice, lemon peel, and floral fragrance. There are also subtle sweet, hard candy-esque notes. Mouthfeel is a bit heavy, more on the thick than watery side. Hendrick's taste is juniper spiciness, that's balanced by the sweetness from the rose petals, which comes across as a rose water essence. The spice/sweetness is the dominant taste profile, but in the background and on the edges is a ground cumin note, which adds nice complexity. Hendrick's finishes quickly with slight purfumey sweetness and a warm ethanol burn.
Hendrick's Gin proclaims that "It Is Not For Everyone." Marketing ploys aside, I don't think is necessarily true. Hendrick's may not be your go-to, everyday gin. But, it's certainly worth being in your liquor cabinet's rotation.
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